A/W25 Collection: Folklore

A/W25 Collection: Folklore

Folklore is the thread that binds memory, myth, and nature.

Each colour in the collection connects nature and myth from deep greens of mossy forests, vibrant ember glows of harvest fires and the shadowed blues of storm-lit skies intertwined with tales of forest spirits, twilight rituals, and hearthside legends.

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Soft Clay

Clay has always been part of folklore — moulded into charms, vessels, and protective amulets, believed to hold the spirit of earth and mankind itself. Soft Clay carries that tradition, a shade for grounding stitches in tenderness and memory.

 

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Cassiopeia

Constellations carried stories from one generation to the next. Cassiopeia, named for the proud queen in Greek myth, brings that same star-woven majesty into yarn, luminous and multi-hued.

 

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All Hallows

Named for the turning of the year when the veil thins, All Hallows echoes the bonfires lit to keep darkness at bay. It’s the colour of offerings left at doorways and stories whispered by firelight.

 

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Myth

Myths are fragments of colour and imagination stitched together over centuries. Myth embodies that blend: flashes of neon, soft pastels, and dreamlike transitions that echo the fluidity of story.

 

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Divination

From tea leaves to runes, divination has always sought meaning in small details. Divination glimmers with yellow warmth and speckled hints of purple and orange, like omens waiting to be read in the stitches.

 

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Crop Circle

Fields themselves are sacred in folklore — bound with fertility, harvest, and mystery. Crop Circle recalls both the earthy bounty of crops and the strange symbols said to appear overnight, unexplained yet powerful.

 

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Mayhem

Trickster tales — chaotic, mischievous, but always transformative — inspired Mayhem. Its colliding flashes of colour bring that energy to fibre: unpredictable, wild, and full of spirit.

 

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Raven

Ravens fly through myth as messengers between realms, bringers of prophecy, and keepers of secrets. This colour honours their feathers, shifting between grey and violet in shadow.

 

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Moon Goddess

From Selene to Artemis, the moon goddess appears in countless traditions as a symbol of cycles, protection, and renewal. This colour honours her with speckled blue depths, shimmering like starlit tides.

 

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Equinox

The equinox was always a sacred hinge in folklore, a time of offerings and balance. Equinox reflects this moment between day and night, growth and rest, light and shadow.

 

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Guardian

Forests were believed to hold guardians — spirits, deities, or watchful animals that kept balance. Guardian channels that living force, the vibrant green and gold of a sentinel spirit.

 

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Oracle

Oracles spoke in riddles and visions, their words refracted like light through a prism. Oracle glows in vivid greens, pinks, and yellows, as though prophecy itself were captured in yarn.

 

This collection launches on Friday, 24th October, 9pm BST 🍂

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